NI Sugar Exhibition


  • Web Design
  • eCommerce
  • User Experience

The NI Sugar Exhibition (NISE) 2019 is Northern Ireland’s first dedicated cake and sugar craft trade show and competition. It is targeted at all involved in sugar craft from professionals to hobby cakers and foodies alike. NISE aim to create an exciting and unforgettable experience for exhibitors, sponsors, instructors and attendees.

The checkout process was a fast and seamless experience for users.

NISE approached Jack Poyntz Studio to develop a bespoke eCommerce website that allowed customers to purchase tickets online, enter competitions, and sign up for classes that are run throughout the weekend.

We worked very closely with the team at NISE to discover the most important areas of the website. We custom designed and developed each page of the website allowing us to create a great user experience. We made the checkout process a fast and seamless experience, allowing customers to purchase tickets, enter competitions and sign up for classes with ease.