Those who are serious about the implications of going online know what search engine optimization is, and what it can do. But merely knowing what SEO means would not help in making your site rank higher. A lot of effort is required to successfully do SEO, and bring about the desired results. Companies often even seek the services of SEO specialists to help bring about the expected benefits.
One of the challenges of SEO is coming up with an effective strategy. To help you achieve that, especially for your clients, you should be able to address the following questions:
1. What type of business is your client like?
Each business has its distinct personality. Many factors affect the personality of your client’s business. Some of these are your client’s vision, values, organizational culture, and even their pain points.
• What is the vision of your client? The SEO strategy should be made to align with the vision your client has set.
• What are your client’s core values? Your SEO strategy should be made to abide by these values and never against them.
• What is your client’s organizational culture? Your SEO strategy should promote, not contradict, the culture that your client has.
• What pains your client as a company? Your SEO strategy should at least try to solve these pain points, to bring about a better version of your client.
2. What are the goals of your client?
The vision was already covered in the previous item, but goals are a bit different. Your client should have short-term goals they want to achieve and your strategy should help achieve these goals.
Always communicate with your client as to what they would like to achieve so that you would be able to agree on a common goal for which all your strategies should work for. Inform your client to also learn to keep goals SMART or specific, measurable, achievable, realistic, and time-bound, to ensure that your strategy can be made to help achieve these goals.
It will also help if you know your client’s long-term goals. Long-term goals do not mean that you would idle around before the moment comes. It’s about preparing ahead of time to slowly achieve these long-term goals, with the help of all business’ strategies including SEO.
3. To whom is your client selling his services?
It would also be great if you are aware of your client’s customers and clients. The primary goal of SEO is to help increase the number of visits your site can get, and from here, you can capture these visitors with other strategies that can help encourage them to do your desired action such as completing a purchase.
With SEO, it is important to know who your client’s target audience because you shall be focusing your strategies on winning these audiences over. You can also make use of tools to help you dig deeper into what kind of customers your client has. Some of the pertinent information that you should unearth are the demographics of your client’s market; as well as their search patterns and preferences. With these in mind, you will be able to tailor-fit your SEO campaign to the type of clients your client have, making your campaign a lot more effective.
4. How does the client fare against competitors?
It would also be helpful if you are aware of how your client fares against its competitors. This is a staple not only for SEO but for other marketing strategies also. Knowing your client’s standing among competing businesses can help you determine what level of aggressiveness your SEO strategy you will need to implement.
It is also a good idea to benchmark against your client’s competitors. Know what they do, and avoid those that are negatively affecting the competitors’ ranking. You should then simulate, and improve those strategies that you think are going to help you out.
It is a wise decision to be on top of the things, especially over the competition, so that you are always aware of how the rest are doing their part. You are also given the ability to assess whether or not what your competitors are doing can also form part of your strategy.
5. What’s keeping the client from improving?
It is best to understand the challenges that are preventing your client from growing. There are many obstacles, and that is undeniable, but your goal should be to be able to identify them all, and your strategy should work around these challenges, for growth to finally come to your client.
Again, many reasons can affect your client’s ability to improve. Your goal as an SEO specialist is to be able to identify these reasons and to come up with strategies that can counter these challenges. It’s all about making use of the resources you have to help your client reach success in various perspectives. At the end of the day, there is a lot of trials that your customer will have to go through, and you can help by making use of the data you have gathered and turning it into a strategy that can help your client make it big.
In reality, there are more questions that you will find yourself answering to come up with the perfect SEO strategy. But these five alone will jumpstart you and help you start anew.